Most distributors nowadays allow separate deliveries of extended mixes to download stores, and radio mixes to the streaming services. Especially for electronic music, that means creating short streaming edits of songs. The key takeaway from this is retention! The attention span of people is shorter than ever before, so ensuring that the first 30 seconds of a song are as catchy as possible is vital for plays to count and listeners to keep coming back for more.
#Stats for spotify songs Offline
Even if the song is saved to the library of the fan and being listened to offline, Spotify will track offline plays and add them the next time the user connects to the internet. If the listener restarts the song, whether by having it on repeat or clicking it again, it will count as another play after 30 seconds have been listened to again. Spotify classifies a single stream of a song when it has been listened to for 30 seconds or more. Not just are they the undeniable truth of how well a track is performing, but they are also the only metric that actually translates into growing revenue. Streams are the holy grail of data, and the result of all the hard work you have put into marketing your release. Definitely make sure to curate and pin your own artist playlist to your profile and keep your biography and pictures fresh to leave a strong first impression.
Hooking them in on saving your songs to their collection or private playlists is a great way of winning them as a returning audience, and getting them to follow you or your own artist playlist is even more valuable to reach them with future releases.
Unless scoring a big hit that is repeatedly being played by fans over multiple months, keeping up a consistent release schedule is one of the key components to ensuring a steadily growing listener number over time. Likewise a potential brand partnership or show booking might benefit significantly from a more notable Monthly Listeners value. Human psychology is naturally attracted to trends, meaning that it is more likely for new visitors of your profile to follow and keep listening when they see a previous record of success. It is impressive to see an artist with over a million Monthly Listeners. It is also a fairly simple metric to understand for the average fan, promoter or brand. Spotify puts a lot of emphasis on Monthly Listeners, as it represents an accurate snapshot of how well an artist is doing right now. Spotify Monthly Listeners is a great indicator of relevancy, and often the first number visible to everyone checking out your Spotify profile. Don’t forget to submit your new song at least one week ahead of release via Spotify for Artists for it to appear in the Release Radar for all of your followers, and use Songstats to track your follower number over time and visualize your success. We highly recommend to be as proactive as possible, and run pre-save campaigns and giveaways or contests to encourage your fans to follow you on Spotify. In recent webinars, Spotify announced that they are working on even more features to reach your followers and take advantage of the work you have put into growing your audience on the platform. The more precise of a picture the algorithm is able to draw from your listeners, the more likely it is to recommend you to the right people with a similar taste. Targeting is one of the most important things the algorithm is optimized to do, and as your followers grow, you essentially feed the system with information to profile your audience.
#Stats for spotify songs drivers
Release Radar and Discover Weekly are massive drivers for streams, especially at the beginning of a release cycle and help kickstart your song to a targeted audience. Even though Spotify doesn’t have a dedicated feed for fans to discover your music, they mainly use their top performing algorithmic playlists to surface your new release among your peers. Well - as for so many other topics, the answer is: THE ALGORITHM.īut don’t be scared, algorithms are your friend, and when approached with the right strategy can be used in your favor to stand out from the crowd. Clearly Spotify doesn’t have a feed where followers can immediately see when their favorite artists are releasing new songs, so why even bother? Spotify Followers can easily be misinterpreted as being less relevant of a value than they really are.
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